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020			_a9780470598825
041			_aeng
044			_cCN
100			_aKotler, Philip
245			_aMarketing 3.0 : _bfrom Products to Customers to the Human Spirit _h[recurso electrónico]
260			_aNew Jersey: _bWiley John, _c2010.
300			_a207 p.
520			_aUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
650			_aMarketing
650			_aClientes
650			_aEmpresas
650			_aEstrategia
700			_aHermawan, Kartajaya;
700			_aSetiawan, Iwan
856			_uhttp://biblioteca.usfa.edu.bo/cgi-bin/koha/opac-retrieve-file.pl/?id=47e0f23c79eaf5cee41bf0a73acb0b8b
942			_2ddc _cDOCE _zOPW
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