Marketing 3.0 : (Registro nro. 4692)
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| 000 -CABECERA (24) | |
|---|---|
| Campo de control interno | 01843nmm a22002654a 4500 |
| 003 - IDENTIFICADOR DE CONTROL | |
| Campo control | BOLpUSFA |
| 005 - FECHA Y HORA DE CATALOGACION | |
| Campo de control | 20201008233942.0 |
| 008 - ELEMENTOS DE LONGITUD FIJA - INFORMACIÓN GENERAL | |
| Campo de control de longitud fija | t cn gq d 000 f spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470598825 |
| 041 ## - Código de idioma (R) | |
| Código de lengua del texto/banda sonora o título independiente (R) | eng |
| 044 ## - Código de país de la publicación | |
| Codigo ISO de pais | CN |
| 100 ## - Autor Personal | |
| Autor Personal | Kotler, Philip |
| 245 ## - Titulo | |
| Titulo | Marketing 3.0 : |
| Subtitulo | from Products to Customers to the Human Spirit |
| Medio | [recurso electrónico] |
| 260 ## - Editorial | |
| Ciudad | New Jersey: |
| Nombre de la Editorial | Wiley John, |
| Fecha | 2010. |
| 300 ## - Descripcion | |
| Extension | 207 p. |
| 520 ## - Resumen | |
| Resumen | Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | Marketing |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | Clientes |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | Empresas |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | Estrategia |
| 700 ## - Autor Personal | |
| Autor Personal | Hermawan, Kartajaya; |
| 700 ## - Autor Personal | |
| Autor Personal | Setiawan, Iwan |
| 856 ## - URL - Ubicacion | |
| URI/URL | <a href="http://biblioteca.usfa.edu.bo/cgi-bin/koha/opac-retrieve-file.pl/?id=47e0f23c79eaf5cee41bf0a73acb0b8b">http://biblioteca.usfa.edu.bo/cgi-bin/koha/opac-retrieve-file.pl/?id=47e0f23c79eaf5cee41bf0a73acb0b8b</a> |
| 942 ## - ELEMENTOS DE KOHA | |
| Esquema de Clasificaci | |
| Tipo de Documento | Documentos Electrónicos |
| Catalogador | OPW |
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